Beach plans to drop charges against Abercrombie store

Posted to: News Virginia Beach

One of the promotional photos seized from the Lynnhaven Mall store. (abercrombie.com)


Video: Reaction to Abercrombie indecent
Brian Clark & Patrick Buchanan | HamptonRoads.tv

VIRGINIA BEACH

City officials said Monday that they plan to drop obscenity charges filed against an Abercrombie & Fitch store manager at Lynnhaven Mall, where police confiscated two large posters of partially dressed models over the weekend.

The Abercrombie & Fitch promotional photographs appear in the fashion retailer’s stores throughout the country, including at MacArthur Center in Norfolk. One photo depicts the backs of three shirtless men, including one holding jeans that hover well below his waistline and reveal the top of his buttocks. The other, as described by a Virginia Beach police spokesman, shows a topless woman with her hand covering a portion of her breast.

A police officer cited the store manager, Brendon Payne, Saturday with violating the city code and issued him a summons to appear March 3 in General District Court.

The city attorney plans to recommend dropping the charges at that time. Deputy Police Chief Jim Cervera said the Abercrombie & Fitch posters would be returned to the store immediately.

Deputy City Attorney Mark Stiles said city officials decided Monday that the photos depicted nudity but did not fully violate the city code, which outlaws “obscene materials in a business that is open to juveniles.”

The city would have a difficult time proving in court that the posters appealed to prurient interests, were patently offensive to the prevailing standards of the adult community and had no serious artistic value, Stiles said.

Of the photo of the three men, Stiles said, “You might see that typical vision walking down the streets.”

Still, Stiles said, the officer had probable cause to issue a summons. The standards are higher when the case goes to court, he said.

“This was a tough case,” he said. “Abercrombie & Fitch’s advertising is designed to go right up to the line.”

Public attention to the incident had nothing to do with the decision to drop the charges, Cervera said.

Although police spokesman Adam Bernstein initially indicated that customer complaints prompted the officer’s action, he said Monday that he was unable to provide the number of complaints that police received. The officer, who works part time at Lynnhaven Mall in his police uniform to supplement the shopping center’s security, took spoken complaints and did not record them, Bernstein said.

That officer, identified by Bernstein only as Sgt. K. Reilly, had visited the store before Saturday and warned the manager to remove the images, leaving a copy of the city code and his business card. Bernstein said Reilly declined to comment further on the events.

Abercrombie & Fitch Co. officials pledged Monday to defend the company and Payne, who would face a fine of up to $2,000 and up to a year in jail if convicted on the charges. Thomas Lennox, a spokesman for the retailer, called the citation an “incredible overreaction by city officials” and said he knows of no other complaints nationwide about the promotion.

“These photos are tame,” said Lennox, based at the retailer’s headquarters in New Albany, Ohio.

Lynnhaven Mall officials said they received few, if any, comments about the Abercrombie & Fitch posters and had nothing to do with the Police Department’s action. “We had very little response from customers about this particular issue,” said John Westbrook, the mall’s general manager.

MacArthur Center officials said they have received no complaints about the posters in the downtown Norfolk store.

While shopping at Lynnhaven Mall on Monday, Terry Lewis said his daughter likes to visit Abercrombie & Fitch.

“I don’t think they should advertise like that because it’s the kind of message they send to the youth,” said Lewis, who lives in the Beach. “But they’re really selling sex.”

His friend, Itzel Vargas of Panama, said the Abercrombie & Fitch ads didn’t offend her.

“I don’t mind if they want to show naked guys because they show naked women everywhere,” said Vargas, pointing down the mall corridor to the Victoria’s Secret store. “What about the Victoria’s Secret commercials on television? That is much worse than the Abercrombie & Fitch ads.”

Nikki Hawickhorst, a senior at Kellam High School, said she considered the posters a bit risqué because of the partial nudity but that “there’s a lot of worse stuff out there.”

Abercrombie & Fitch has a penchant for raising eyebrows with its promotions. In 2003, it recalled its holiday catalog after a nationwide consumer backlash over sexually suggestive photos of scantily clad models.

“The Abercrombie & Fitch brand is provocative and undeniably sexy,” Lennox said, acknowledging some of the past reaction. “But this is ridiculous.”

 

Staff writer Steve Stone contributed to this story.

Carolyn Shapiro, (757) 446-2270, carolyn.shapiro@pilotonline.com



Makes you wonder...

Deputy City Attorney Mark Stiles, should have just come out and said someone made a judgement calls that was wrong, and mistake was taken care of...end of story. But no, he has to go into some detail without admitting any mistakes.

What would have been "obscene" would have been half naked 100 lb. overweight people running through a field, you get to see those cows walking around all the time...now that is obscene.

Double standard

If the poster was of young girls with their breast hanging half way out whatever wouldn't have anything to say.

Virginia Beach Mafia Dept

so lets see....the good ol' boys lost this round to the citizens/corporate America and had to tuck their tails between their legs.....lets just see how long it takes before the Beach police attempt to extract revenge by harassing the manager in other ways....if i were the manager of A & F, i would be very careful....its a well known fact that the VBPD play a very dirty game....

pants!

Why has no one asked the most pressing question about these pictures? Which is: Why are these guys going commando?

VB Tax Dollars at Work

Okay, so how much did this arrest, seizing of property, prosecuting attorney time, "official" review and legal research and ultimate dropping of case and return of property cost the City of Virginia Beach taxpayers? Must be nice to live in a City without any real crime.

More noise from the peanut gallery.

Wow. Homophobia, prudeness, and more insults? This behavior is typical for school aged children. And I object to gratuitous sexual innuendo and risque junk masked as art because A&F's marketing is targeted towards our youth.

Thank you for such an "eloquent" but shallow post (see three posts below). I guess we've missed the point completely and rather focus on our selfish libidos and trailer park metalities.

I say again... What a sad lot you are.

Abercrombie have been

Abercrombie have been accused of kiddie porn in the past for their provocative advertising.. and these photos are a really a very thin line. They are beautiful but these bodies look really young and very close to under age.. I can just imagine some yucky pedophile really getting off on these pictures. Sad but true...I would rather protect children than see them sell t-shirts...

War on Porno!

Is VBPD firing the first salvo against the war on pornography? If so, I hope this doesn’t turn out to be another war on drugs or a war on poverty.

I think someone hit the nail on the head

Homophobes!

Continued from previous comment.

Continue to dwell far, far away.

I look forward to the day that the people of Virginia Beach can take enough responsibility for their own actions that they need not feel compelled to meddle in the affairs of others, and can allow their sensibilities to stray within a few decades of the calendar.
Sincerely,
M. Gavin Bowerman

Puritanical Morons Confirm Decision To Flee

*S*
To the Editor of the Virginian pilot,
I grew up in Virginia Beach. I lived there for twenty-five years and whomever acted as the catalyst for the Abercrombie & Fitch sign tempest in a teacup should be a shamed of themselves. It is exactly this kind of dimwitted Cultural Luddite that lent impetus to my decision to move West in 1995. I travel through the area a couple of times a year to see friends and family but sadly it seems that the racism, self-righteous prudery, and ignorance of the Beckett reality underlying the Ward Cleaver fantasy that so well encapsulates Southeastern Virginian culture are still just barely on the wane.

Add to this the little man Police Force (is VBPD still the only East Coast Metro force that allows 5'9" and under?) with no idea what the first amendment is, the ignorance that allows them to attack the proprietor of a business without an obscenity ruling in hand, and the fact that this is yet another refugee from the 1950s story on the National wire coming out of my hometown (Greekfest Riots anyone?) and it seems that Virginia Beach will continue to scramble to overcome the small minded prejudices of half a dozen decades past, and I will

Depection of sex??????

Whatever, you aren't looking at the same photo I am. I don't see any overt sex, and I find it totally twisted to think anyone would. Photography is an artowrk form, and this is a piece of artwork, weather you like it or not, and we now know all to well how you view this photo. Overt sex??? Have mercy!

A & F objections homophobic

A & F provides decent quality clothes at moderately high prices and their ads work and are mostly inuendo.

Also I think this is a tad sexist, on the part of homophobs and others. I don't see any one clamoring to ban Victoria's Secret ads from their shops or the TV and they certainly drip with sex much more than any think else I have seen lately.

P.S.

You can see more butt crack walking past a bench where someone is sitting down & their undies are hanging out! You going to call 911 on them?!?

You People are Crazyyy

If you think Abercrombie has "Inappropriate" pictures hanging in their store...you obviously have not been in a Victoria's Secret in the mall where they have models posing in bras & underwear! Let's get real people. Maybe if you were not dumping your underage kids off at the mall to let them wander around into stores in which they do not belong, then this issue would not bother you. Abercrombie is a teen & adult store they do not make clothes for young children, young children should not even be in an A&F to begin with. Take your problem up with A&F corporate, not the store manager who is just taking direction from his boss!

Abercrombie

This is America--Abercrombie would be better off displaying assault weapons.

Police and the Abercrombie and Fitch Ad

You have got to be kidding me! Once again, VA Beach can't decide whether it wants to be a beach town or a cloistered nunnery! Somebody had better rush down to the Sears store and confiscate all those catalogs, and the Virginian Pilot better throttle back on its lingerie ads or expect some serious policing! What's obscene is that the police would actually arrest somebody for these pictures. Thank goodness the DA showed some common sense. The store manager should sue for harrassment.

Whatever

Yea....whatever to whatever prude!

Intellectually challenged shoppers beware...

Wow. What brainiac attempts to compare sculpture and art with Abercrombies overt depictions of sex aimed toward teenaged shoppers?

I pity those who support this kind of public display of filth. There is a time and place for everything wouldnt you agree? Placarded on the front of a public storefront is definitely not.

What a shame to see just how many people are too eager to display their true colors. I guess moderation has given way to gratuitous self-indulgence, waste, and greed. What a sad lot you are.

Parents!! Raise your kids to respect others!!!

The logic escapes me as to how others can complain about these boys in this picture and then do not dicipline their kids to be decent in public in real life. If your soooo offended...show it to your kids and explain to them why it is not appropriate to dress that way. BE PARENTS!!!! I work in a local mall. I see kids being dumped of...yes, I said dumped off at the mall and let run loose while the "parents" go about their merry way and do their thing. Just like television in it's early years, malls are now the babysitters for people who don't have the intelligence to supervise their kids or are just to lazy to be a parent at all. God forbid if one of these "children" get caught shoplifting or smoking or doing drugs in some dark hall....it's not the mall personels job to baby sit YOUR kids!!!! Malls are for FAMILY shopping. So parents, spend more time raising your brats and less time trying to be holy'er than thou.

Oh for pete sakes!

The photographer is an artist and people like the devas mom must have never gone to a museum. It may not be your taste in art, but lets not censor the artist. Look at the statue of David or Venus or maybe you better not you might turn to stone. It seems the majority of posters see nothing wrong with the A & F poster while a few self-righteous see moral decay. Personally I think the decay is between your ears.

Straight laced and uptight!

Two old ladies living in a house together, call police about a man sunbathing in the nude in his backyard, at the house way down the hill from the old ladies. When the policeman arrives, he looks out the window and confesses that he cannot see a darn thing! OF COURSE YOU CAN'T replies one of the ladies , You're NOT USING THE BINOCULARS!
I think the people that are offended by the ad have a very deep rooted problem, which has nothing to do with the ad. They need to get a life.

VB Police Marketing Department

As a non Virginia residence I must say "hats off " to the Virginia Beach Police and their marketing department. I suspect A & F will make a donation to the the police benevolent fund as a "thank you" for the tremendous marketing of the trade mark name and maybe even the retail location. Which retailer in the VB area would like to take advantage of the VB police national marketing campaign?

The purpose of the ad is to appeal to the hormones of youth

Are we where we want to be as a society in terms of teenage sex? I don't think so.

I would submit we are headed in the wrong direction due to the messages of TV, music, movies and the media in general.

Abercrombie is just trying to make a buck on the back of the powerful sex obsessed teen market.

This photo display is inappropriate, but I think most people past a certain age are immune to the danger. However, there are new young teenagers checking out the world all the time, and this is what we give them.

I'm impressed someone had the guts to say enough is enough.

Serious?

Is this a serious story? People have nothing better to do with there pathetic and miserable lives but complain about a stupid sign in a stupid store window. If you dont like it dont go to the mall. Come on people get a grip with reality

Bogus lawsuits?

You claim that when you get an obsenity charged leveled against you that has absolutely no merit. Let's see how you would react.

gotta love it

Abercrombie's response was perfect. Warm up the corporate jet and break out a can of whoop ass lawyers. Head on down to the Land of Oberndorf and slay some puritans!! Maybe the City Attorney should have reclused himself (ala Chesapeake) and called in a heavy hitter northern VA lawyer for the fight!....while some of us are having a good laugh just remember that this was you tax dollars at waste.

Come on people

Have you ever been to VA Beach Ocean front well we see alot more than that there, so I guess we need to close down the Beach ? In this politically correct society so many are so wrong with pompious complaints and this is why we are heading to reccession as this society has become a complain & file a bogus law suit. People are always looking for a way to get 10 minutes of fame and for your proof of this just look at the court shows Families sewing Family over MONEY, and it just keeps getting worse. We need to stop the madness and get back to the basics of putting Family back in the vocabulary of the USA, we are heading in the wrong direction folks and it is time for a change of direction.

A & F

The fact that so many comments here think there is nothing wrong with the posters of A & F only bares witness to the public be slowly brainwashed into accepting this little titilating show by companies such as A & F until it is the norm for the country. The immorality of the dropped pants and bare breasted young women are just part of the beginning of the unraveling of a moral society....the clothes that the youth wear today is, however, the fault of the parents not being more concerned about the direction their children are taking in their manner of dress. The numbing acceptance of "anything goes" is like a snowball and we all no what happens when lands at the bottom of the hill. So many comments here of youth already with a mind set that will see the crumbling of this society.

We missed the point, I think...

I'll admit I was wrong. The issue wasn't one of the 1st amendment (commercial speech, btw, generally is not protected), but rather that of deceptive advertising. Take your pick:

1. If you wear our clothes, you will look at least half as good as these models who are barely wearing our clothes to begin with.
OR
2. We need to show you naked teenagers to buy our overpriced crap clothing that you can purchase for 1/3 the price at Target or Walmart, and yeah, they are made in the same factory somewhere that allows child labor of the non-acting or singing variety.

Now pony up tho the counter with Daddy's credit card and buy the tank top, already!


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