Myrtle vs. Virginia? One beach's ad riles another

Posted to: News Virginia Beach



VIRGINIA BEACH

Myrtle vs. Virginia.

The two Beach cities have long been bookends for mid-Atlantic travel, but the southernmost resort has drawn a line in the sand.

Myrtle Beach's latest marketing campaign touts its ocean strand as "The Ideal Alternative to Virginia Beach Vacations." The slogan is an unusually aggressive step in travel advertising that's put Virginia Beach flacks in a less-than-summery mood.

The claim that South Carolina's Myrtle pairs better with Beach than Virginia is an affront to what one local official called the "unspoken courtesy in this industry."

Thou shalt not attack another tourist town.

"Thinking about a Virginia Beach vacation?" reads a Web page from the Myrtle Beach Area Chamber of Commerce. "Allow us to offer a wonderful alternative that's more relaxing, has more thrills and is easier on your wallet."

Jim Ricketts, director of Virginia Beach's Convention and Visitors Bureau, calls the comments "unethical, unfair and frankly beneath the dignity of a major resort."

Chuck Applebach, the bureau's vice president of marketing and strategic partnerships, said city officials first noticed the chamber's Web site earlier this year.

"For people who still believe in ethics in advertising," he said, "it's something that's not done."

The Virginia Beach references were quickly removed then, so little happened. They reappeared online recently, although they do not appear to be part of any other Myrtle Beach marketing materials.

Ricketts penned a terse letter to Myrtle Beach leaders and copied the director of South Carolina's tourism office.

"You know you're in deep trouble - or maybe just plain desperate - when your vacation destination stoops to directly attacking another nearby destination," Ricketts wrote on May 2, later adding, "I must officially protest this treatment."

The letter asked Myrtle Beach officials to remove the "offensive language and spirit" from the chamber's Web site.

Myrtle Beach chamber officials declined to talk about the issue Wednesday. The group's director, Brad Dean, was en route to the state capital and could not be reached. A chamber representative said only Dean could answer questions.

Mark Kruea, a spokesman for Myrtle Beach, said officials there are aware of Ricketts' letter but have no plans to respond.

"The chamber controls the chamber's Web site," Kruea said. "I've not heard of any discussion between the city and the chamber about the outcome of all of this."

There's not much else the city can do. Legally, Ricketts has no options. And Virginia Beach won't pay to study what, if any, effect the Myrtle Beach slogans will have because Ricketts said it's negligible.

Councilman John Uhrin, whose day job is Oceanfront hotelier, takes the comments as a compliment of sorts.

"Whenever someone like big Myrtle Beach is directly mentioning Virginia Beach, that kind of lets us know we're doing something right," Uhrin said. "If they think enough of you to mention you by name, then that's not necessarily always bad."

Richard Quinn, (757) 222-5119, richard.quinn@pilotonline.com



Ocean View vs. Virginia Beach

Forget Myrtle versus Virginia Beach, thats for sure Myrtle hands downs beats Virginia Beach. What Virginia Beach should have done was competed against Ocean View, to be on the same level. Thats my opinion.

Virginia Beach is a REAL city!

So what, MB has better beaches and want tourists to know it! Virginia Beach should advertise something to the effect, "MB is a great place to vacation, but VB is the place where vacationers come to live". Of course, you will have the vocal few up here trashing the city as they always do; nonetheless, the silent majority of us understand that VB is part of a region with great potential and MB will never be more than a glorified beach. REAL cities should not concern themselves with such issues. I can think of a thousand things to do in Virginia Beach that are not beach related. BTW, when is MB scheduled to get light-rail?

The problem here with the Hotels...

Is that they dominate the water front. In MB you have about half that dominate and then half that does not. So you can drive up from the southern section and instead of concreate on your right you actually see sand, water, and the sunrise.

Here you see advertisements, hotels, more hotels, and more hotels. Yes MB has more hotels, yes it is commercial, but I don't fear going there with my family like I do VB... Which is why we never step foot on the VB Oceanfront...

Too many hotels? What?

People complain that there are too many hotels in VB and that is why MB is better?!? What planet are they living on? There are at least 10x the hotels in MB, that is why it is so much cheaper to stay there! There is generally a shortage of rooms in VB which drives up the price. Supply and demand, it's simple economics. I am glad that MB is the more affordable vaction, that way a larger percentage of the trashy people will go there instead of here. I am not saying I want more rooms here or that there are no trashy people that visit our beach, but at least get your facts straight people! MB is vastly more commercialized than VB will ever be. Those who think are no thugs in MB have obviously never been there. There are plenty of jerks and morons who visit both places. There are just more of them in MB because it is so much larger. As a local I am also irritated about how locals are treated here in VB. From the surfing laws to the summertime ban on dogs, the message is clear, locals not welcome. I've seen the nasty tourists leave worse things on the beach than a dog pile...

Haven't been to the beach

Haven't been to the beach here since 1978. Last time I went I got filthy from all the garbage on the 2 ft wide beach.

NancyK... It's not all quite at MB

While MB wins this contest don't think that MB is all quite. Half of the beach lies in the approach and take off path of the Myrtle Beach Airport. And it can get noisy at times. Just not like here with the 18's, by the way, I love the 18's here...

At Myrtle you can actually see the beach...

Here you get an eyefull with the man made tsunami walls and flood interdiction devices known as hotels. The funny thing about this place is Myra has the never to say "who wants a view of Oil Rigs off the coast"... BUT WHO IN THEIR RIGHT MIND WANTS TO LOOK AT HOTELS instead of the coast???

Mytle Wins, hands down... not even a fair fight... It would be better to pit VB with Detroit.

Should Read, "Myra has the nerve..."... And "Myrtle wins hands..."

I done gone and "Dissed" myself ;-)

Beach resident since 1967,

Beach resident since 1967, been to both...MB wins hands down all the way!! Go down for the weekend and then come straight to VB's oceanfront. You'll see the difference right away. We live in a town that cares more for tourists. Fine, keep 'em. Have not been to the beach here in over 15 years. I've driven past it but never saw much reason to stop and play in the sand and sun. Just to depressing...nothing but one hotel after the other and parking prices that are rip offs.

playhard78

Thanks for the response. I didn't know these things existed. You would think VB would...

Virginia Beach sell out

I've never been to Myrtle Beach, but I have been to Destin, FL and other beaches. The Virginia Beach oceanfront shows what happens when a community sells out to hotel chains - and 'chains' is the right word for it. As a local of 17 years now, as soon as May comes around, I avoid the oceanfront and don't go back until the end of September. For the beach experience during the summer I go elsewhere like the Eastern Shore or to secluded parts of NC.

The City of Virginia Beach has done a great job of ruining their oceanfront and the night life there. They need to make the city more family friendly and do a better job with putting life into the night life scene or else they can expect to lose more people to places like Myrtle Beach.

Re: Accessiblility

MadwomanBloggin wrote:

Doesn't matter if it's MB or VB neither is handicap accessible. That's why I rarely take my son (that's in a wheelchair) to the beach. Yeah, we can walk around the boardwalk but forget getting on the actual beach.

I mean no ill-will, but how does one make a beach wheelchair accessible?

FYI: The City of Myrtle Beach provides handicapped accessible wheelchairs free to the public with large balloon tires designed for the sand . They are available at lifeguard stations all along the beach for up to an hour during the summer months.

Hmmm...I wodner...

When was the last time a turd washed up on the shore at Myrtle Beach? When was the last time a swim advisory was in place due to off shore pollution from nearby ships? Why do you think I stay away from the Beach during Tourist season? Then again, who around here would go to Myrtle Beach anyways? VB, focus on your local loyalists instead of the out-of-town tourists who jam up the roads and make life for the locals miserable.

Proud

Although I do not enjoy the strip, I am proud to have been born and raised in this city. It seems like people are using this as a forum to air their greivances with local government when that is not what this article is about at all. If you can't or haven't addressed your issues to the City, this isn't the place to do it. Furthermore, if you can't change what you hate or learn to deal with it...GET OUT! I only want neighbors who are appreciative of the the city we live in and all it has to offer!

Come on now. VB can do better

Just tap into the brain power that came up with the name Mt Trashmore. I mean, if that alone doesn't make somebody decide to come to VB over MB what will. Most folks don't just want trash on the beach, they want other trashy experiences and VB can proudly say they have it.

What comparison?

When you visit the VB ocean front, you best be gone by 11:00 PM before the thugs, drunks and gangs take over the streets. The police just stroll by and ignore the vulgar language and crotch holding conduct of these hooligans. I guess they are as scared as my family and I were during my last holiday visit. I would rather spend the money for the gas and travel to MB or Emerald Isle to enjoy the beach during the evening hours.

The VB Model

Not surprising. VB is perfect model of how not to build a beach resort. Then add in the summer crowd on Atlantic Ave of cigarette smokin', wife-beater wearing, tatoo-covered, foul mouthed folks from the Hill Country to west. Avoid it like the plague.

handicap access

Actually, VB has handicap access to the beach...its those boards that lead from the boardwalk down to the beach - but are perpetually covered with sand. Maybe if they kept them clean...

jmo

Don't Care About The Local's

You are worry about what out of towner think about your beach, what about the locals that keep it going all year round, you shine bright lights into are bars, we can't drive down the street twice in a 3 hour period. Yeah I would send my money in another state, just because as a Local, I am not allow to enjoy my beach. If you want my money then you should be nicer to the locals, most out of towner's come to visit someone here, so now we all meet in MB instead of VB.

kate

I love VB, too - just not the tacky oceanfront. VB as a city and this region overall is a great place to live.

Wow!

I am really shocked that there are so many unhappy people living here. Could someone be tampering with our water or is this a Prozac Poster City? Frankly, it took me about 10 yrs. to settle in here. I've been here 15. I pouted yrs. over having to leave Hawaii. Now I find so many things to love about Va. If you hate the Oceanfront, there are many more beaches around. We have great art festivals, free musical entertainment in summer, many museums and a nice aquarium. Mostly I enjoy theater where I regularly attend shows at the Attucks, Ferguson Center (CNU) and now Sandler. Maybe my age (61) makes this a nice place for me. If I were younger, judging by the posts, the police may need to step back a few paces...but then wouldn't folks gripe about the lack of police protection? Maybe I am missing the point altogether since this post was about "vacationing" not residential living.

OK, Rose

You are more than welcome to come by my house and paint it - then grab a chair and watch to your hearts content. I'll be in Nags Head having a real vacation. :)

Whaaaaa!!! MOMMIE they're calling me names!!!!!

If VAB were the federal government, a law would be made to stop MB from advertising. Then they'd find a way to tax the non-advertisement and put a fee on the lack of advertisement. Who in their right mind would vacation in VAB? I'd just soon stay home and watch paint dry.

Myrtle Beach vs Va. Beach

Myrtle Beach has it right and Va. Beach should pay attention. Prices are soaring more everyday and Va. Beach is more expensive with less attractions. I did find the comments by Mr. Ricketts to be out of character with our city leadership. Mr. Ricketts said the comments by Myrtle Beach were unethical, unfair and beneath the dignity of a major resort. I guess that means that he actually believes that our city leaders are ethical and always fair while displaying dignity? Mr. Ricketts did leave one point out of his letter......he never ever said that the comments by Myrtle Beach were lies! The sad thing about this is Va. Beach actually treats the tourists much better than those of us that live here. This is an election year so how about voting all of our dignified city leaders out so they can move to Myrtle Beach and ruin their resort!!!!!!

Imagine the mileage MB will get out of this!

Hey I’ve got a good idea. Instead of building a PERMANENT industrial site at the Gateway to V.B. try sticking to the plan and make Shore Dive and the Lesner Bridge a scenic vista. Stick with the Shore Drive Corridor plan and draw the money from P.A. and elsewhere. THE only spot a visitor can get a glimpse of water while driving through this city is the Lesner Bridge. Putting a PERMANENT DREDGE SPOILS site there is poor planning and lack of vision. Wondering what I am talking about? Go to www.boatrampclosing.com.

VB's secret weapon

Shhh.....the secret plan is to have the only place on the entire east coast where pleasure craft, beach goers, kids, 90 ton barges, dump trucks, back hoes & dredge spoils can play together!!

MB take note:

It's gonna be called the Lynnhaven Boat Ramp, Beach Facility, Osprey Point Nature Park & Permanent Public & Private Dredge Spoils Transfer Station.

Best part! It'll be located right at the base of the $100M Signature Bridge as a gateway to VB from the Ches Bay Bridge Tunnel.

In my opinion everyone who

In my opinion everyone who is pro VB is a greedy hotel /business owner, or a part of our local communist government. All it is down here is bums, crack heads, prostitutes and wanta be gangstas, you don't hear about half of the stuff that go's on down here because people might go to myrtle beach instead.

Much to do about nothing.

Much to do about nothing.

Handicap accessibility

Quick note to MadwomanBloggin: last I recall, there is a wheelchair ramp at 17th Street (where the Dairy Queen is), and at the bottom of it is a wooden ramp extending out to the center of the beach.

Unethical, unfair, and frankly beneath the dignity...

I like the comment: "Jim Ricketts, director of Virginia Beach's Convention and Visitors Bureau, calls the comments unethical, unfair and frankly beneath the dignity of a major resort." The only reason he has this opinion is because he didn't think of it first for VB. All of what he describes is what has happened with all the changes the past 5 years or so at the Beach. That's why my family, friends, and I go to Destin every year instead.....

MB is a nice vacation

MB is a much better vacation that VB. Can't think of any friends or neighbors that go to VB but know dozens that go South.


More Stories Like This

More articles from: News rss feed   


Toolbox