The Virginian-Pilot
©
NORFOLK
If some city leaders get their way, Waterside, the aging waterfront attraction that helped spark the revitalization of downtown, might be razed to make room for a luxury hotel, condos or perhaps an office tower.
What happens to the site, which features sweeping views of ships plying the Elizabeth River and of downtown Portsmouth, will be one of the most important decisions this council makes, Councilman Barclay C. Winn said.
"It's the most valuable piece of real estate in the city," said Councilman Paul R. Riddick, who supports tearing down the facility.
Waterside's future could be decided by the fall with help from the community and perhaps a consultant, city leaders said. The council likely will hold a special meeting this summer to discuss the issue.
Built in 1983 in place of abandoned warehouses and rubble-strewn parking lots, the marketplace helped transform downtown, and once was one of the area's most popular shopping and dining destinations. Today, with nearby MacArthur Center and dozens of eateries and nightspots on Granby Street, the facility has struggled.
When it opened on June 1, 1983, nearly 100,000 curious shoppers ventured inside to check out Phillips Waterside seafood restaurant, Crabtree & Evelyn, Hofheimer's Shoes 'N' Such, Scantastic and the Fudgery, where fudge was cooked and molded in the center of the food court.
Nearly all of the original tenants have left. Sales have fallen, and although the facility remains 97 percent leased, many spaces in the prominent food court are empty. Leases for many of the facility's largest tenants will end in 2010.
Waterside should be closed in 2010, Vice Mayor Anthony L. Burfoot said.
Burfoot said he sees outdoor shops on the site, similar to those in Atlantic City, with high-rise condominiums. Other council members have talked about a five-star hotel, a tall office building or a condominium project.
"I don't think we want a party place," Burfoot said.
City Manager Regina V.K. Williams said the site should continue to provide public access to the waterfront and that any future development should blend with its surroundings, which include the Sheraton Waterside Hotel and Town Point Park.
Over the years, Waterside has experienced its share of refurbishment.
It was expanded in 1990 to make way for more retail space. Nine years later, because of the opening of MacArthur Center, much of the new retail space became nightclubs. Waterside quickly became a magnet for young adults seeking to dance and drink.
But as more restaurants have opened along Granby Street and expanded the opportunities for nightlife, they have drawn customers from Waterside.
Burfoot said city leaders need to decide Waterside's future soon so the businesses there can relocate nearby. Besides Jillian's, Outback Steakhouse, Hooters and Joe's Crab Shack, among other chain restaurants, the marketplace also has retail businesses such as All About Virginia and More and The City Market.
"We want to keep business that's on the books in the city," he said.
City officials also are grappling with financial problems at Waterside. The city's housing authority purchased the marketplace in 1999 from a private owner. Norfolk leaders said they would eventually sell it to another private owner. That sale has never taken place.
City assessor Deborah Bunn said the land at Waterside is valued at nearly $8.5 million, which she said is likely close to its market value. The property currently nets the city more than $2 million in direct taxes a year, but sales have been declining, said Shurl Montgomery, executive director of the Norfolk Redevelopment and Housing Authority, which runs the facility.
This year, Waterside will need more than the $850,000 annual payment the city currently gives to the housing authority to operate the facility. The authority has asked the city for another $240,000 this fiscal year, which ends next month, and will need an additional $300,000 or more next fiscal year, which begins in July, he said.
However, Mayor Paul Fraim said the city will need to spend more than that. The facility needs a new paint job and expanded lighting just as a start, he said.
Waterside also has $5.7 million in debt from its expansion, which the city will have to pay off if it closes.
Fraim cautioned that no decision has been made to tear down the facility.
"It's still 97 percent leased," he said.
He said it's possible Waterside could be refurbished and its purpose redefined as it was nearly a decade ago.
"We need to keep all options on the table," he said. "And we need to keep the present tenants in mind."
Harry Minium, (757) 446-2371, harry.minium@pilotonline.com

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Waterside
Although I am no longer a resident, I am a native of Norfolk. I remember when they built Waterside, and I thought it was just beautiful. The city made a mistake, no big surprise there, when they decided to let the bars take over. Waterside was supposed to be a marketplace with specialized shops and restaurants, not a meat market. I think they need to spend a little to get the most out of the property and make the most of the location. Norfolk needs a good plan and a PR person to turn around this decline in business. There are so many memories I have of just shopping, having lunch or dinner, watching the river, watching people, or taking in some entertainment on the stage area near the food court. During Harborfest, I always went back and forth from Waterside to Town Point Park, it was an all day thing to stay and shop or hang out on the water front enjoying the bands and other attractions. Norfolk has squandered the oportunity it was given when they took over the property. Waterside could be great again, it just needs the effort and perhaps a little money to be put forth. What Norfolk does not need is another condo to be put up. The average citizen probably could not afford to l
turn the waterside
turn the waterside marketplace into an aquarium, expand the marina and maybe incorporate and open air market.
I say tear it down!
I would like to see something spectacular in it's place! I would prefer a signature high-rise rising 600 feet that will be recognized around the world! As for Waterside, why not incorporate an entertainment complex into the announced HRT development and turn it into a regional icon with new vendors and perhaps a hard-rock cafe. Norfolk needs a new image and should look to shed it's conservative image! Our office towers and hotels seem stuck in a time warp while other cities look modern and creative. For those of you who want to know where the future lies for this region, check out urbanplanet.org/forums/virginia if you want to know what the younger generation wants for this region!
Gentlemans club
Turn it into a high end city run gentlemens club. Take 50% of each girls "take" as taxes. Use the influx of funds to give to private developers to build high end projects downtown and to build 47 more miles of light rail. Lower the property tax rate. Problem solved.
tvpilot05 made a good point that may have been lost
in the large number of talking points here. I think it bears repeating: "The idea of tearing down a 25-year-old building is insane, esp. when that's the one thing that sticks out when you see a picture of the Norfolk skyline."
When I think St. Louis I see the Arch in my minds eye.
Seattle the Space Needle.
Norfolk- WATERSIDE
I only ask that everyone reflect on this for a few minutes, then re-think what to best do with this property
What Good Is A Casino..Pt.2 or 3
How about a bare minimum of 30,000 "above average" wages? Now, you need local business to support the casino and riverboat:HVAC, network, security, grounds,legal. Check out the history of the CT casino's-Foxwoods and the newer Mohegan Sun! Always turned a profit AND kept people working, as well as earmarking funds for the entire state...such as schools (schools in CT have a better infrastructure due to funds dispersed by way of the casino from the state)The present criminals in office are only looking out for themselves and the developers. Personally, I don't think any one of them could manage walking and chewing gum at the same time. Don't let them do this to a jewel of Norfolk. Don't believe Fraim, Riddix (smiles at sp error) or the high queen Regina! Citizens of Norfolk, turn your back on this and Waterside will be stolen from you and your children! Casino, Hotel & Riverboat!!!!!
Extend the park
Develope inland and leave the waterfront the park. We are talking about attracting people to Norfolk .Further the park and you will see the good that perpetuates in the real-eastate that is presently in development
It's not dead yet.
I think it's a little premature to decide waterside is a failure and remove the building. It's a nice building, well placed with a parking garage and a safe walk way to the other side. It's got great views. With all the recent changes in Norfolk I think it's focus just needs to be changed. We have the new cruise ship dock within walking distance. We have town point park next door with events all summer. It has a separate drive in front that would be perfect for buses to unload at and not block traffic. It is an easy walk from those new condo's to. On the other hand every time I enter the building I get a closed in feeling instead of the light open one I expect from the outer views. I think a revamping of the interior as well as the services will quickly make this a very long term profitable destination.
Look at other successful developments
I just moved here from Atlanta, so I know I still have a lot to learn about what works in this area, but I think it's always a good idea to look at what is working in other parts of the country while taking into account the uniqueness of the area. Atlantic Station in Atlanta, GA is a prime example of what can be done with a parcel of valuable land that is sitting around creating no value. Like Waterside, it was a place for old warehouses and a dumping ground. It is now one of the most popular "Live-Work-Play" developments in the country. It has something for everyone: High rise condos, loft condos, upscale hotel, shopping, movie theater, etc. It hosts cultural events, Beach volleyball, etc. It has become the new center of Atlanta. (http://www.atlanticstation.com/home.php). Similiar developments are popping up all over Atlanta. I think something like that blended with the uniqueness of this part of the country (still learning about that) would be a great addition to Norfolk. It's time to stop talking about it and do it. The rest of the country is leaving Hampton Roads behind in regards to development.
...continued...
So, from the Pagoda over to Waterside could be an amazing destination for both tourists, boaters, and locals! GOOD LUCK NORFOLK