Rock: Commercial featuring The Influence?

Music Muse just spied a MySpace bulletin from The Influence that has her wondering: What is goining on here?  Anyone have any guess as to what's the deal here? What commercial? For what?

So curious and so in the dark:

        " Hello everyone. We are going to be up in NYC shooting a commercial all this week. We just scored a show for tonight at Arlene's Grocery. It is FREE and the film crew will be taking live footage. The show is from 5:30 - 6:30. See you there!

Arlene's Grocery 95 Stanton St New York, NY 10002 Phone: 212.995.1652 "

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