VIRGINIA BEACH
It's no 90210, but in Virginia Beach the 23451 ZIP code carries a certain panache, symbolized by the swanky Hilltop Shopping Center.
So, when two buddies decided to open a tattoo parlor on the outskirts of Hilltop, it caused a ruckus in a neighborhood known for high-end boutiques and speciality food stores. Tonight, the City Council is scheduled to decide whether to grant the parlor a permit.
"I didn't think it would cause this much of a roar," said Ben Johnson, one of the partners in Virginia Beach Ink.
Johnson and his friend Greg Hayes, both Virginia Beach police officers, want to open a tattoo studio in a shopping center off Nevan Road. The place would be a safe, salon- type atmosphere where doctors, lawyers and soccer moms could get inked, Johnson said.
Such a shop doesn't belong in Hilltop and threatens the value of nearby properties, said Bruce Sedel, who owns Sedel & Associates Realty Inc. nearby.
"A tattoo parlor doesn't present itself well to that kind of community surrounding," Sedel said.
Neither Sedel nor other opponents who wrote letters against Virginia Beach Ink this summer spoke at the Planning Commission meeting in August. The commission recommended without any debate that the City Council approve Virginia Beach Ink's application.
Sedel said he initially thought the letter was enough.
Gary Byler, an attorney who represents Sedel and other opponents of the tattoo parlor, wonders whether the silence is a result of two police officers filing the application.
"There appears to be several people who formerly complained who are no longer willing to come forward," Byler said. "None of them have changed their view of the tattoo parlor; they have changed their willingness to be heard."
Johnson said he and Hayes haven't approached the people who had concerns about the parlor. Their attorney Eddie Bourdon has handled the case, Johnson said.
"We're not here to throw around the fact that we're police officers and you need to give us a chance," Johnson said.
Johnson said he rarely visits the Nevan Road shopping center in his uniform. The intimidation accusation is "absolutely garbage," Bourdon added.
Some of the opponents dropped their concerns after he spoke with them and explained that Virginia Beach Ink was proposing an upscale studio, Bourdon said.
Bourdon also questioned Byler's tactics, including sending investigators to the shopping center to ask about opposition.
"The spreading of misinformation and the attempt to scare people and using the old stereotypes is unfortunate," Bourdon said.
Supporters of Virginia Beach Ink have questioned whether competitors are trying to nix the proposed parlor. Byler is a friend of Mike Joynes, a lawyer and a partner in Blue Horseshoe Tattoo. Although Joynes has represented him in the past, Byler said Joynes is not his client in this matter. Byler said he sent staff people, including a 19-year-old intern, to the shopping center to research the issue. "The whole thing is getting ridiculous," Byler said.
Joynes said his involvement in the matter has been limited.
He said he contacted the Virginia Beach planning staff to grumble that the Virginia Beach Ink public notice sign was improperly posted.
City officials, "made us move our signs six different times," Joynes said. "I want to make sure the playing field is even."
"I don't have a business in Hilltop," Joynes said. "It's really for the business owners of Hilltop to decide and the City Council to decide."
Deirdre Fernandes, (757) 222-5121, deirdre.fernandes@pilotonline.com






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"Doesn't Belong"???
I currently, and have always, lived in the area in question and I have never been so ashamed. Who the heck do you people opposing this think you are? Yes, this is a "nice" area but comments like these make it sound like snob central. Two POLICE officers are opening the shop. Do you really think it would be a haven for criminals?
Tattoos and birth marks
Imagine going to a tattoo artist to have pigmentation correction to hide a large facial birthmark. It seems that there are profoundly good ways tattooing could serve the public. This is even though I dislike tattooing generally.
Look in the Mirror
Let’s see…The article specifically names only two people who are opposed to the tattoo parlor, and those people make an ambiguous reference to “several other opponents,” but they don’t name them (do they really exist?), much less say whether they are business owners or not. Yet, we have several people saying they are ready to boycott the entire Hilltop business area because of the opponents’ holier-than-thou attitude. It seems these people are guilty of the same type of generalizations they are complaining about the “elitists” committing. Let’s make sure we’re not being too elitist in our condemnation of elitists.
By the way, I wonder how many of those sounding off in this forum actually went to the city council meeting tonight. Or, would doing something like that be too much of a conformist, pro-establishment thing to do? For what it’s worth, I wouldn’t have any objection to the place being in Hilltop, or anywhere else.
High Class Ink
Does anyone remember a time when a Harley was associated with a low class, seedy element? Now Boneshakers (VB Biker Bar) is littered with doctors, lawyers and other upper class citizens showing off their hogs. The same is true for tattoos. Unjustifiable maybe, but in the past it was associated with a criminal element. Those days are gone. The only reason I don't have a tattoo is because it is so trendy these days. Let them have the shop, introduce tats to a broader market, create some revenue for the city, and let people have a little fun with it. I'd bet a months salary that it is the most popular place in hilltop for a solid year after opening.
Hilltop?
Last time I was there, many fast food joints abound. Judging from some of the 'more round' people I see running around the area, I'm sure this is a very upscale neighborhood...NOT!
Tat's at Hilltop (well, close to Hilltop actually!)
I say let them open their business on the condition that they remove the hobo that frequents the K-Mart and resides each night on the bench in front of Big Lots and the resident panhandler that works the front of the CHKD Thrift Store and the Post Office (who has been seen shopping in Target and K-Mart). Why not allow this venture as it complements the motorcycle shop on Jack Rabbit Road (just follow your ears to the loud bikes and you'll find it).
Re: Openminded
Who said I was judging anyone? YOU are judging me.
Nevan Rd?
That shopping center has a by a K-Mart, a Salvation Army thrift store, a Big Lots, Taco Bell, Wendy's, etc. This tattoo place will probably be decidedly upscale in comparison.
I hope they. .
Don't get approval. Tatoos are gross and go right along with pierced noses, belly buttons, and these other silly behavior that says. ." look at me, I have low self-esteem and yet a need for attention." Stupid.
Get over it
So let me understand it right, a shop OWNED and OPERATED by two Police Officers the same two you may have come to your house as its getting broken into and you call 911. Its time to get over it and stop discriminating against those who have and get tattoos. I have served both my country and my community and have done so with Tattoos and guess what I live in a high end neighborhood and I don't commit crimes. If the City Council does not approve this it is nothing more then discrimination.
what is so grandiose
about Hilltop? Not a darn thing!
Oh Please...
Some people need to get their noses out of the air. We all breathe the same air and a tattooed person's dollar bill is worth just the same as any white collar person. Like anyone is going to go running scared from the nearby neighborhoods just because there is an "inking" parlor in a nearby shopping center. The owners didn't even use the word "tattoo" in their business name. Some people need not forget where they came from (or perhaps they were just fed with the silver spoon all of their lives).
High end?
There are some nice chain stores like Jos. Banks, Lily Pulitzer, Talbots, etc around there, but it ain't all that high class. The people around there must not travel much if they think shopping at Hilltop is too high end for a tattoo place. With tattoos being so mainstream these days, they should rethink their opinions.
Legal Issues?
I thought the courts have ruled that this was a legit business enterprise and could not be prohibited if they met the existing city codes. I try to avoid that feeder road, traffic congested area anyway, but now I know I will keep on going elsewhere. Someone may be offended by my tattoo I've had for forty years.
nevan rd
I suggest a drive out to Nevan Rd this evening. A tattoo parlor might bring the class up a bit.
But Ollie's Bargain Basement is okay?
Doesn't Hilltop have an Ollie's Bargain Basement? They'll allow Ollie's in there, but no tattoo parlor? Give me a break. How about letting the market determine whether there's room for a tattoo parlor there or not? If they open the parlor and it doesn't make money, they won't stay long, but if it DOES make money, it will also bring more shoppers into the Hilltop area.
I used to do a lot of shopping at Hilltop, but I won't spend any more of my moeny there if they think this is the sort of decision they need to make for me.
Responding to northendlocal on Tue, 09/23/2008 at 9:13 am.
This is a prime example of close minded individuals. I don't have any tatoos but who gives people the right to judge others for having them.
I could put lipstick on you, but your still are what you are....a close minded individual.
Hiltop Upscale?
I'm a little confused? How is Hiltop upscale? Isnt there a dollar store and a big lots over there? Guess the rich shop at these stores right??
Tats @ Hilltop
Tell the Sedel's and their uptight clients/friends to get a grip! Besides that, who do they (Sedel & friends) think they are? What makes them (Sedel & friends) any better than the two gentlemen (police officers or not) trying to make a go at owning a business and being successful?
I hope whomever has to hear this arguement realizes just how foolish it is and grants the business permit.
Good luck guys! And if I'm ever in the market for a Tat - I'll come see you both!!
If not VB....
maybe they can come to Greenbrier!
If they Get Turned Away From Hilltop
maybe they could set up shop in one of the many empty shops at Towne Center, VA BCH. As a part owner of the Town Center (aka taxpayer) I'd welcome a tenant who can make the rent payment.
Gimme a break
If I was a business owner in that shopping center I would welcome a tattoo parlor. They will be over run with business and maybe my business could benefit from that. Like it or not tattoo's are very popular these days. My best wishes to both of the police officers in their efforts. Good for you!
Swanky?
Give me a break. Va Beach needs to get over itself.
There's nothing upscale about Hilltop!
There's nothing upscale about the Hilltop shopping center, like the rest to Virginia Beach it's not much more than a slum. Who cares where these people get their tramp stamps? It's much more offensive for the landlord to insinuate that a pair of police officers are trying to intimidate the tenants; not that that's never happened before in the long sad history of police officers who do behave like this. Of course this uproar does show the low esteem in which people with tattoos and those that provide them are held.
What shade will you wear.......
Submitted by northendlocal on Tue, 09/23/2008 at 8:13 am.
You can put lipstick on a pig, but it's still a pig. There is no such thing as an "upscale" tattoo studio.
Where's your proof?
There is no such thing as an upscale Hilltop.
First, Sounds like....
Discrimination to me. Do I have the right to say who I don't want living in my neighborhood... people a different color than I am, people who are younger than I am, people who are poorer than I am, etc. File a lawsuit. Put that justice system of ours to use! Second, it seems to me the city would be jumping all over this for their tax revenue. Oh... I see... the tattoo shop isn't in "downtown" Virginia Beach. Hey tattoo guys... maybe you should shop for a space there! The city is willing to let people bring business to "downtown"
Shame on you Mr. Bruce Sedel!!!
I am still amazed with the fact that such simple minds still exists! I have made numerous purchases in the Hilltop shopping center and being sheeted with many tattoos never hindered the salesperson accepting my credit cards for the huge purchases! I am almost certain that they snickered as I left their boutiques but gladly grasped my payment. I am reading this article as if citizens who are "decorated" with tattoos will never be accepted socially and should hold no "upscale" standing! I bet that you can guess where I am no longer shopping?
TATOO SHOPS
This is the dumbest thing I've heard in a long time.. First off, Hilltop is far from the rich and famous, it's not even close to "nice" and two, Virginia Beach needs all the revenue it can get. Get a grip people.
WAKE UP PEOPLE!!!
Were talking about Hilltop, the place where at 5pm you can't go more than 5 feet in a green light cycle. I have lived in 23451 for about 7 years and I have yet to see the hoopla over this "marketplace". 27 cell phone stores, a blockbuster, and a wachovia do not make this an upper eschelon shopping area.
What ever happened to life, liberty, and the pursuit of happiness? Isnt "Steppin Out" on Nevan Rd? Come on now, you mean to tell me that Steppin Out represents what Hilltop is all about?
And who cares if they are police officers, firefighters, garbage collectors? They pay their taxes just like you and I. Let them do what they want. Its a tatoo place, not an abortion clinic.
Elitist?
I live off of N Great Neck and have shopped at Hilltop many times; however, after reading this holier than thou pontification, I, like CS, will no longer spend my money at any of the Hilltop shopping centers. Elitist attitudes indeed. Oops, gotta go, have an appointment to get yet another tattoo on my 49 year old, professional, educated body.