The Virginian-Pilot
©
NORFOLK
Nearly every major downtown project in the past five decades, from Waterside to MacArthur Center to the cruise ship terminal, was laid out in advance in a carefully crafted series of plans that called for buying up land and redeveloping it.
"The growth we've had downtown hasn't occurred by accident," Mayor Paul Fraim said. "It occurred because we had a vision."
The latest vision, Norfolk 2020, is now being completed, and unlike its previous versions, it includes few new major projects. Instead, it focuses on reorienting downtown to accommodate light rail and make it more pedestrian friendly.
"It's really about putting the finishing touches on downtown and making it a comfortable place for pedestrians to be," said Cathy Coleman, president of the Downtown Norfolk Council, a group that promotes downtown and its businesses.
Ray Gindroz of Urban Design Associates of Pittsburgh is leading a group developing the 2020 plan. He briefed the City Council on a draft Tuesday. Members responded enthusiastically.
Gindroz said downtown must encourage more pedestrian traffic for light rail to succeed. The $232 million project will extend from the city's medical center through downtown to the Virginia Beach border.
"We know transit systems succeed when people can walk to transit stations and enjoy it," he said. "When they can't walk comfortably, or when there are barriers, transit systems don't succeed."
The two largest barriers downtown are Brambleton Avenue and St. Paul's Boulevard, he said. Both are six-lane commuter routes that carry cars from the Norfolk Naval Station, Old Dominion University, the city's medical complex and downtown office buildings to other cities.
Unless both thoroughfares become less imposing, downtown's growth won't expand north across Brambleton Avenue or east across St. Paul's.
Gindroz proposed installing new stop lights on Brambleton Avenue to slow traffic. The city has used similar strategies along stretches of Granby Street, Tidewater Drive and other heavily traveled streets in which the lights are timed so that cars and trucks are forced to stop frequently.
Although the tactics are popular with neighborhood leaders, they are not always popular with drivers. Plans are already in place to build crosswalks at Boush and Duke streets at Brambleton Avenue. Gindroz said more are needed on St. Paul's and Brambleton.
In addition, within a decade, a major office and/or residential development likely will come to several acres of vacant, waterfront land adjacent to Harbor Park, Gindroz said.
High-rise condominiums or apartments could be constructed, with ground-floor restaurants and retail outlets to cater to fans attending Norfolk Tides baseball games.
"We think this will be a fantastic new address," Gindroz said.
He said other development should occur adjacent to light rail. He expects it also to move north of Brambleton Avenue along Granby Street.
Frank Duke, the city's planning director, said he hopes the plan will be finished and released to the public in early 2009.
Harry Minium, (757) 446-2371, harry.minium@pilotonline.com

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Wake up!
Maybe you naysayers should actually attend a few city planning commission meetings, they are open to the public and free. Oh wait, you guys aren't good at "constructive criticism" only critisism. Being a graduate student of urban/regional planning, I can tell you that this is how cities accomplish goals: they develop a long range plan, refine the plan into action, release the plan to the public, take the criticism from the naysayers, then reap the benefits of an improved built environment and quality of life! The negative comments fall by the wayside along with their spectacular hypotheses of a failed future! The same negativity came before MacArthur was built, before all the phases of Town Center, before nearly every major city investment!
Good Bye City Council
I for one cannot wait for the next City Council election to vote these money wasting morons out of office..... Then I'll cheer when more money comes to my community.. Downtown Norfolk, what a waste..... OPEN YOUR EYES MAYOR, YOU AND YOUR STAFF ARE HISTORY
Development in one corner of city Dilapidation in all others
If the city's elected official only felt compelled to work on the entire city. However, they would actualy eanthey conserned themselves with the taxpayer.
What happened to the 2010
What happened to the 2010 plan? Hardly any of it came to fruitition.
The absolute top priority for downtown Norfolk should be a 20,000-seat arena.
I do not believe a word of it.
I do not believe a word of it. Light rail is and will be a flop.
Gindroz is a smart guy!
He's able to go from city to city, drawing up utopic plans, and not one of those cities follows through!
This comment was penned by one disgruntled and disillusioned "stake-holder" in Portsmouth.
Its a great plan BUT... I
Its a great plan BUT... I sure hope that the city realizes that there are other parts of the city that DESPARATELY need attention more than this area. I'm all for progress and growth, but we need to see it spread throughout the city and not just stay downtown. How about bulldozing Wards Corner and redeveloping that first. Then a rail line running from the Naval Base down Granby through OV, Wards, Riverview, Park Place and downtown to meet up with the tide line would make MUCH more sense. Also, the Tide has to eventually go through VB town center to the oceanfront to be succesful. Then we'll have a nice rail line and the potential for positive growth in the area.
What about intercity transportation?
With I-264 backed up everyday, just think of the belching smog from these vehicles - who would want to live down by Harbour Park? Transportation fixes - like adding a another downtown and mid-town tube are critical for everyone living and working downtown Norfolk. If you can't get people in, out and through Norfolk, no one is going to want to work there let alone live there.
Transportation must have high visibility on cities' radar, but you never hear it mentioned. I guess if you don't mention it, it will go away.
Cities need to stay on the state legislative to start solving the regions problems; it may already be too late as costs are rising so fast.
Another Visionary project!!
Quotes from article on past project Granby Tower. NORFOLK - Speeches were made and ceremonial shovelfuls of dirt were turned Wednesday at the site of Granby Tower.
Some have criticized the city subsidies given to Granby Tower, as well as other projects in the expanded downtown area, when many residents are pushing for lower property tax rates.
But Fraim defended the Granby Tower expense Wednesday, saying it will add "millions" in revenue to the city's coffers and provide more tax relief. And he said it should help push the surge of downtown development north across Brambleton Avenue.
"We believe in the potential of this project and what it means not only to downtown but to the city as a whole," Fraim said.
Mayor Fraim and this band have repeatedly talked about their vision. I think they are BLIND but as his candidate for president said I am just a hillbilly from Podunk that clings to my gun and religion.
When are the residents of this city going to realize that the vision of Mayor Fraim and the rest of his band of merry men and women are to stuff their own pockets and the pockets of their friends with yours and my money?
Light Rail
Tabor;Ditto.
I am envious of your ability to make a succinct statement that makes sense.
Best