WXMM cuts Chinese music for something 'Hot'

Posted to: Business Music Norfolk Spotlight

So much for the Chinese music.

WXMM-FM (100.5) switched from rock to traditional Chinese music last week, citing “clamoring for Classic Chinese Hits.”

Today, it went back to rock. In a tongue-in-cheek news release, Eric Mastel, president of Max Media, which owns WXMM, apologized for last week’s switch.

The change was based on “one of the largest music research projects ever,” Mastel wrote. “But you know, getting the data is one thing. Understanding it is another. All those numbers, well, they kind of blurred together after a while. And I was never very good at math. Plus, we were looking at them upside down. And there was alcohol involved.”

The station, now dubbed Hot 100.5, will play contemporary hits from artists such as Britney Spears, Beyonce and Pink, he said.

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100.5

I thought the radio station was playing Chinese music to get us all ready for the takeover. Heck, doesn't China own most of our historic monuments anyway? Having lived in Asia many years I was delighted to hear the soothing music. I knew it was a stunt and wouldn't last, just didn't realize how short lived it would be.

Gah

I'll take the Chinese music over this new crap anyday.

The Fox II

Unfortunately the Fox (106.9) plays the same stuff over and over as well. Listen to them for a couple weeks straight, soon you can predict the next song and/or artist. There's lots of "Classic Rock", The Fox barely scrapes the surface. While traveling I always find great radio stations wishing we had the same here. I doubt the jocks at The Fox even choose the music, it's more than likely streamed from a mother ship somewhere like most radio these days. Research and marketing firms determine what we want to hear these days, unfortunately once you get past the teen audience they're usually wrong.

Better than radio

Radio. I hardly listen to the FM stations unless it's 102.1 during NFL season. I adore music. I love original, composer type works. People like B. Spears, B. Knowles, and others do not write their music nor lyrics. They simply sing. I'm not a big fan of J. Mayer but he's a singer/songwriter and a good one at that!

My point is, I get Alternative Press, R. Stone, Fusion, and other mailed music publications to get the insight on independent, underground, and upcoming geniune acts that may NEVER make it to the radio. The XM/Sirius buyout has altered their quality of broadcast, so take that at surface value. It's a shame how those with bankrolls like Clive Davis, Diddy, and others influence what we hear and the quality of talent when so much more is out there.

Hip hop is not rock. Took me

Hip hop is not rock. Took me two minutes to pull 100.5 out of my radios but why would anyone want to advertise to the 18 to 49 making over 50k a year demograhic anyway. Looks like FM 99 really did kick butt on them. Sad because the whole morning show BS got old on 99 back when I was a kid.

Anyone else want to step up and play some real rock? 100.5 is done for.

The FOX

Well I don't know about the rest of you, but I for one and sure glad that Mike Arlo is still around spinning rock on 106.9, the Fox. That is true rock, not this hip hop crap being produced by the Britney ilk. I never really listened to the MAX but I did catch the chinese music over the weekend while in Nags Head. Thought is was cool but it certainly wasn't going to be my first choice of stations.

Long live Classic Rock!

It was good while it lasted

This morning I turned my radio on to FM99. First time in 5-6 years. It takes 1/2 hr to drive to work. I didn't hear one song. Yesterday, I suffered thru the bubblegum rock, commercials, talk, pop....Yeah, the higher ups that own Max Media sure were sh*t faced when they made the decision to do away with the only station that played good rock. It shows what drunkeness and stupidity can do to decision making.

End of the Chinese music for what?

OK OK, you can't dance to it but in this day and age of bad news, the music was soothing. This morning when I turned the radio on and heard this "new mess", I said "Hey, what happened to the Chinese music?" The people are not amused! In fact, I say "Chop Suey Foooey! Bring back the Chinese music!"

What A Mess

Kung Pao was fun. It was certainly the only place in the market you could hear Chinese music. Gong mismanagement for dropping the format. (There. I promised I'd protest them dropping Chinese as loudly as those did the original format.)

Hot 100.5 sounds like Z104 on crack.

100.5

You cal that music? it started out as a radio station playing music, I even heard words directed at our troops about "still rocking when you return" then all of a sudden they sell out to China, now after they sober up and turn the marketing paper right side up (my butt, nobody in the buisness is that stupid) They switch to hip hop?
Hint: hip hop ain't rock, hip hop is one step lower on the evolutionary scale than elevator music
After the sell out, they can switch back to rock or the junk on the air now and I will STILL recommend FM99 WNOR as the #1 rock (not hip hop) in Hampton roads.

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