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Dustin Long

From Daytona to California, Dustin Long covers the NASCAR Sprint Cup Series.
Read all of his stories on PilotOnline.com's Auto Racing channel. And follow him on Twitter.

NASCAR official criticizes ABC's broadcast of Talladega race

For the second week in a row, NASCAR has responded to what broadcasters have said either on air or in an interview. This time, the focus is on ABC's broadcast of the Talladega race Sunday. (UPDATE: ESPN/ABC statement added 5 grafs down)

 

Ramsey Poston, NASCAR's managing director of Corporate Communications, was critical of ABC in a blog he posted Monday night. He wrote: "The ABC broadcasters certainly weren't happy with the race and they felt compelled to remind viewers of that virtually every lap.

 

"They seemed to blame NASCAR's enforcement of the rule prohibiting bump-drafting in the corners for every moment they didn't like. Along the way ABC missed a lot of very good racing. That's not to say that every lap was a barn-burner, but there was some seriously intense racing as well.''

 

"Interestingly, a caller on Sirius NASCAR Satellite Radio (Monday) morning said that he first watched the race on ABC then listened to the MRN broadcast and said, "It was like two different races,'' referring to the excitement and action portrayed on the radio broadcast.''

 

Last week, as you might recall, Poston wrote a response to comments Larry McReynolds, Kyle Petty and Jimmy Spencer  made to me in the Frankly Speaking series in regards to various aspects of the sport. You can read Poston's response here.

 

Here is a statement from ESPN/ABC on the matter: "We feel we had a strong telecast. We're not going to comment on the article.''

 

So, what's your opinion? Agree or disagree with Poston? Why? 

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Poston

Mr. Poston is, as usual, pretty heavy handed, possessing the subtlety of a tornado approaching a trailer park. What's he gonna say anyway, NASCAR is his employer and it's his job to defend them so he will never say "NASCAR screwed up." Also, I wouldn't be suprised if the caller to the sirius show was a NASCAR minion. Further, regarding MRN, doesn't NASCAR own MRN.

Last week's missive from Mr. Poston stated in the first paragraph "We've long believed in having an independent media. One of the things that makes NASCAR, or any sport great, is debate." Then, in the final paragraph he goes on the say in again, his typically heavy handed manner, "The real question here is what are their employers going to do? David Hill, the chairman of Fox Sports and Hunter Nickell, the president of SPEED (all three are on SPEED's payroll and McReynolds is on Fox's), are the ones who should be concerned. Fair or not, broadcasters essentially telling the fans to stop watching the races is not a good thing."

So, he calls Kyle, Larry, & Gentleman Jim Spencer's employers by name and essentially suggests that they should be reprimanded.

NASCAR ain't forgiving when it comes to dissent.

Dega

Since when does Burton rule Nascar? Appears JG, TS, JB, and JJ were the ones who talked to Nascar about bump drafting. Where are the real men?

Exciting?

How exciting? Let me put it this way. A little less than half way through the race, I got the clippers out, went into the bathroom and cut my hair. That was not even a race to me! It was a waste of time. The worst race I have ever seen. And I watch them all.

Poston

I had meant to comment on Poston's words...

What he said about 1994, when the racing was much better - a little more real racing, and his many statistics, dug his own grave. NASCAR uses those statistics to legislate what they want into sport. And as for the telecast, the announcers did what they needed to do. They told the truth. I felt a little sorry for them for they must have felt embarrassed to have nothing to say except, "Folks! The whole field is lined up single file! Jimmy Johnson is in the very rear where he has been all race!!" Yes, the viewers needed and had a right to know why this flop was happening, imho.

What is the relationship between MRN and NASCAR?

I know it was founded by the France family, so I doubt that it has become a completely independent entity. Kind of like ISC and NASCAR.

But I think it would be in NASCAR's best interest to let the commentators make their comments on the quality of the racing. Especially if they're seen as the voice of the fans, this could become such a losing issue for them. Plus, the networks pay NASCAR, not the other way around.

MRN relationship ...

International Speedway Corp. owns and operates the Motor Racing Network (MRN). James C. France, younger brother of the late Bill France Jr., is the Chairman of the Board of Directors for ISC. Lesa France Kennedy, daughter of the late Bill France Jr., is ISC's Vice Chair and Chief Executive Officer. ISC also owns several race tracks, including Daytona International Speedway, Richmond International Raceway, Martinsville Speedway, Talladega Superspeedway, Michigan International Speedway and so on.

ABC pointing out the obvious

NASCAR is WAY off base with their criticism. I was at the race and the traffic on I-20 was more exciting to watch. ABC was merely pointing out the obvious as anyone watching the race could see it was a 190mph parade.

poston criticizes ABC coverage of talladega

to begin with, the nascar officials should criticize themselves for calling talladega and daytona "racing"..this is not racing---it is follow the leader..even lots of the drivers dont like it; doesnt that tell them anything...i was not an earnhardt sr. fan, but he was the best at this type of "racing", and he didnt like it...they always talk about saving money..if they think this type of "racing" saves money, that explains why the sport is in some trouble...they need to look at themselves for criticism, not the announcers or broadcast channels...

The MRN thing is kind of funny

It is literally two different mediums, of course its different. Remember the whole "Nixon won the debate on radio, Kennedy on TV" thing? Same here, MRN hires guys to be very near the action and they are hyped in their coverage. I like MRN, but they can makes a Pocono race sound good. I also like ABC's coverage, but we use cameras and blimps, etc, to look at it. In any case I didnt listen this weekend I watched on ABC, so I cant comment if they were really excited during the 50 plus laps of single file racing. But I doubt it.

Seems pretty silly to me to

Seems pretty silly to me to have NASCAR try to muzzle the broadcasters who are beholden to the viewers. Viewers are notoriously not happy with most of the changes NASCAR has made. While this isn't to say that I enjoy ESPN's broadcasts, voicing what the viewer's largely feel is still considered ok, right? Certainly having 43 cars in a row racing around a track that is 2.66 miles long with "daylight" in between isn't what NASCAR wants-- is it? I feel compelled to ask..

I also feel safe in saying that I hear a lot that NASCAR isn't hearing what the fans say, maybe having some advertising dollars behind the message will make a difference? Seems that pleasing most of the people some of the time should be NASCAR's new business plan.

The best summation of the race that I've heard yet is this: Today's race at Talladega was clearly just long periods of boredom punctuated by moments of terror. Don't ignore the warnings, Mr. Poston.

they're fans too

And I suspect they remember the racing of old & yearn for it, as I do. You can put lipstick on a pig, but it's still a pig. I really don't care what the talking heads say, I make up my own mind when it comes to, is this a good race or not. And it doesn't matter what kind of brush strokes you us to paint the picture, beauty is in the eye of the beholder. I don't think we'll be seeing these guys very much longer if they keep getting called out. That's OK too, again, I'll turn the sound off if I don't like what they're saying.

NASCAR's Poston Criticizes ABC Coverage

ABC needs to remember that they are broadcast partners with NASCAR for these races. It does neither party any good to convey the impression to the viewers that they are watching a boring or substandard race, even if it might be true. Present the race objectively and professionally, and let the viewer determine if there's something missing from the broadcast. There is no legitimate story angle for the network to demean the race they are presenting. Besides, its bad for business. After the race has concluded, though, it's a different story.

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