Super Bowl snoozers

It's a good thing the football was so heart-stopping last night. Because the Super Bowl ads were anything but exciting.

In fact at about 8 o'clock it hit me: It's a myth that ads that air during the Super Bowl are the most creative 30-second slots in the world of advertising.

First of all, CBS used too many of the commercial breaks to relentlessly promote it's mediocre programming. But as bad as those self-congratulatory spots were, the paid advertising was much, much worse.

Time and again the folks I was watching the game with - younger than me, incidentally - looked at each other at the conclusion of a commercial and chorused "Whaaaaa?"

Those screaming chickens, for instance. I had to go on the Internet this morning to see what they were selling. Not gonna tell you, either. Why should I give this misguided adverstiser free ink?

Even the writers behind the lovable Miller High Life guy let us down this year. The Doritos ads? Yawn.

But enough negativity. There were a few mildly entertaining moments during the TV time-outs.

My favorites? The Bridgestone killer-whale tire ad (which only made sense to those of us who saw "The Hangover" and loved it) and the Bud Light ad that showed a house built of beer cans.

The winner of the Worst 2010 Super Bowl Ad?

This Census Bureau spot. Not only was it lame. But we helped pay for it.  Watch it again and remind yourself, that this was $2.5 million of our money. Down the Youtube.

www.youtube.com/user/paytonschlewitt

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