Visitors bureau changes name to 'VisitNorfolk'

Posted to: Business Norfolk
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By Christopher Dinsmore
The Virginian-Pilot
© June 21, 2010

NORFOLK

The Norfolk Convention and Visitors Bureau announced Friday that it has changed its name to VisitNorfolk.

"Tourism is vitally important to Norfolk," said Anthony DiFilippo, president and CEO of VisitNorfolk, in a statement. "It is our job to successfully market Norfolk as a competitive destination to the potential consumer - the meeting planner, the business traveler and those looking for a vacation getaway. To be successful, we not only need to keep our brand fresh and recognizable, but our marketing efforts need to utilize all of the tools and technology at our disposal."

The name change reflects feedback from several focus groups and studies conducted for the bureau. The studies revealed the need for better branding.

In March, VisitNorfolk relaunched its website, www.visitnorfolktoday.com.

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