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What's left at Waterside? Popcorn, Mylar and 6-foot fish.

Posted to: Life Mike Gruss Norfolk Spotlight

Six-year-old girls probably dream about places like the Waterside Festival Marketplace.

Maybe each night when they lay their heads on their pillows and talk of Disney world and giant sundaes and gum balls and oversized fish that play instruments, their parents whisper sweetly: "Silly girl, why go to Orlando when you can stay here? We can do all those things at Waterside."

Ahh, Waterside. Built along the Norfolk waterfront in 1983, Waterside has been a wildly popular gathering spot, a home to family restaurants and shops, then later to kiosks and nightclubs and bars. It's still home to more than a dozen businesses, but now past its heyday, it's become an albatross for its city owners.

Maybe all along you could see past the bars and restaurants and newsstands and sporting goods stores and recognize Waterside for what it really was.

But more likely, you - like me - have been blind. So for no other reason than to get out of the office, you wander down to Waterside for lunch one day and what you find surprises you.

Everyone knows restaurants have closed. Bars have been shut out. Shops have moved. The city has studied and studied again and studied again what to do with the place. But now it seems even a little emptier, and maybe a little more like Barbie was the interior decorator. Think of it as Malibu Marketplace.

When you look at its core, what's left today is a place where only a 6-year-old girl would be happy.

Or maybe it's the kind of place where adults with a dollar-store budget imagine a 6-year-old girl would be happy.

Let's start with the fish. They stand watch over the main concourse, 6 feet tall and glittery.

They are wearing derby hats and playing home-found instruments - like the handsaw. Somewhat trippy, they are crowd-pleasers, created in 1998, but the artwork has never seemed so prevalent. When I stopped by Waterside earlier this week, white-haired tourists and teenagers alike were posing with them.

It's hard to believe there were once fights here, especially violent fights that escalated to shootings - in large part because it's hard to imagine adults once hung out here.

Two giant statues block the escalator entrances. One is a menacing 7-foot ice cream sundae with a cherry on top. The other is of some kind of harp that has been given a face.

Near those statues is a store that features an old-fashioned popcorn machine out front and sells dozens of mylar balloons that are oh-so-very-shiny and pink ballerina outfits and construction worker costumes. The shop has a perfect, self-explanatory name: "Popcorn and Balloon Palace."

Take note also of Blue Bunny ice cream, the pizza shop, a giant hamburger floating from the ceiling (accompanied by a rack of ribs), two photo booths and the Johannes Kepler well that demonstrates physics as a coin rolls to its fate.

Little of this is new, just more visible now that so much else is gone.

Without the scores of people and the attention of chain bars and restaurants, you also notice an attraction that has gained prominence: the gum balls.

Waterside has become a gum-ball Dubble Bubble mecca. The former hub of Norfolk nightlife is home to 80 gum-ball machines, 69 of which sell gum or candy. The remaining 11 hawk temporary tattoos and stickers and other nonsense.

Pick your favorite color. Pink, dark blue, red, light red, light blue, orange, lime green, dark green. It doesn't matter. Apple Cinnamon. Black Cherry. Very Cherry. They've got 'em all.

The machines are run for charity. Bubble gum is a favorite for vending machine dealers because it is incredibly cheap and can sell for a high markup.

For more than an hour, I sat and watched the machines. On two occasions visitors stopped, studied their choices, walked around the machines twice, then deposited a quarter.

Of course, I bought one as well. Two, actually. Watermelon and cherry.

I chewed and chewed and chewed, my mouth wide open to leverage all the power it could to break the gum ball's will.

It struck me that Waterside today has become like another product: a giant Tootsie Pop of sorts. Indecipherable on the outside, chewy Dubble Bubble at the center.

Waterside was built to help spur downtown development. But perhaps the most prominent feature of the first floors is a pyramid of machines that sell one of the most inexpensive items imaginable: the gum ball.

Earlier this week, I kept working the candy over in my mouth, trying to break it, trying to extract the last remnants of flavor. Eventually, I spit it out, ready to move to the next thing.

Soon this bizarre phase in Waterside's history likely will fade away, like a gum ball that's lost a child's attention.

Mike Gruss, (757) 446-2277, mike.gruss@pilotonline.com, PilotOnline.com/gruss

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Casino?

We're in to conservative of an area for it, but it would be a great location for a casino. Honestly, it probably should've stayed as it was... minus the city of Norfolk trying to play real estate developer. Stick to what municipalities should do Norfolk. You are here to serve the people. Collect taxes, keep the roads nice, and back off.

I like

I like the riverboat casino much better. Easier to maintain, keeps the conservatives at bay, etc...

I do not recommend them selling it either, only because any developer will charge any tenants too much and then they run the risk of another waterside or granby street type emptiness.

here's an idea.....

You could have several nice seafood restaurants and even have young adults singing while they make fudge in a shop in center court!!
You could showcase local talent on a nice stage....

Oh that's right....they ran all that away when they built MacArthur.

Typical

See, that's what I do not understand, exactly what you mentioned.
It died even before then. I remember exactly what you posted, but as I recall, that stopped somewhere around early 90s late 80s.
The mall didn't come until 3/12/99, I remember this, its my mom birthday and I was a sophmore in college.

No matter what Norfolk sees

No matter what Norfolk sees fit to put there, and no matter how fantastic it may be, unless they make and/or allow the police to patrol it and make patrons feel safe it will not work. Waterside has an incredible amount of potential, a beautiful location and scores of people will frequent something fun and unique there as long as the hoodlums aren't allowed to take it over after a year like everything else that starts out great in Norfolk. I wish it the best, as I have made many great memories at Waterside over the last 20 years.

Here's an idea

A)For the love of God, put control of Waterside in the hands of someone who knows what they're doing! NOT the City of Norfolk!!! We all see how great they're doing trying to run the city itself.

Did you see the segment on the news the other night about all the missing city property? WOW!)

B)I vote for an outlet shopping mall such as the Prime Outlets. Has anyone seen how many people visit Williamsburg? HOLY COW!

Also, in my opinion, instead of building the cruise ship terminal (that is hardly ever used) Why didn't they just make Waterside a NICE terminal with nice shops for tourists yet still allowing for space rental for proms etc? Just saying.

waterside remodel

I for one would love for the city of Norfolk to turn Waterside into something like the Reading Market in Philadelphia. They could have all kinds of farmer market booths, mom and pop places to eat. Sell local crafts. Has anyone on city council every been to Reading Market please google it on line. I know for one I would be there every weekend. They could put tables outside for people to enjoy the waterfront. I really believe this would bring in some nice profit for the city. I would take out a small business loan and open up a baked goods shop.

Do you think the lack of

Do you think the lack of drive-ability to Waterside would hurt? There is only limited pick up area in front of the place. Most people have to park over in the parking garage (Sharaton?)

Parking is....

an issue in most cities. Respectfully submitted; If people have a problem walking a little or parking blocks away from your destination, they don't have a realistic grasp on city life. Norfolk IS a city, albeit a small and poorly managed city.

If memory serves me correctly (Haven't been in a while) there's a bit of a walk from parking to the Inner Harbor too.

In Philly, home of the Reading Terminal, there is no ready parking at it's doors either. Further it's surrounded by busy streets, yet if you venture into the Market on any weekday lunch time/dinner time or anytime on the weekends it's flush with people buying fresh local meats, fish and vegetables.

This concept would work here.
http://www.readingterminalmarket.org/

I've used

Reading Terminal as the model for what to do with Waterside as well. Further, I doubt seriously Norfolk Council members have been there to see it. Politicians in general only seem to to take "fact-finding" missions to exotic locations with they're wives, and far as this group, I'd be surprised to know if they took a fact finding mission for anything....see chapter on light rail project leadership.

Yes, A Reading Terminal like use for Waterside would save it, give a reason for Cruisers to leave the ship, and a local amenity to help justify wildly inflated rents in the downtown Norfolk area.

For those interested Please see the link below.

http://www.readingterminalmarket.org/.

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