If anything can bring together Democratic and GOP members of Congress, it might as well be a cup of coffee.
From today through Friday, Starbucks employees in Washington, D.C.-area stores are being told to write “Come Together” on every cup of coffee they serve.
“Rather than be bystanders, we have an opportunity — and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue,” Starbucks CEO Howard Schultz wrote in a letter posted on the company’s blog.
Schultz has been a critic of Washington gridlock in the past, declaring he would cease making political donations in the wake of the 2011 debt limit battle. As the country approaches the fiscal cliff — a package of tax increases and spending cuts that risk sending the country spiraling back into recession — Schultz hopes his “small gesture” can help push lawmakers toward a deal.
“It’s a small gesture, but the power of small gestures is what Starbucks is about!” Schultz wrote. “Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”
CNNMoney reported Starbucks planned to run full-page ads in the New York Times and the Washington Post later this week with a similar message. A spokesman also told the site employees wouldn’t have to write the message if it made them “uncomfortable.”