NRA's campaign tests opposing strategies in Virginia


The National Rifle Association last week launched a multimillion-dollar ad campaign to cut down Michael Bloomberg's gun-control efforts focusing on states with key Senate races, including Virginia.

In addition to airing TV ads in several states, the NRA blanketed its home state — the group's headquarters is in Fairfax County — with direct-mail material touting Republican Ed Gillespie, the former lobbyist who is running against Sen. Mark Warner, a Democrat. Gillespie, the mailer says, is the antidote to the "Obama/Bloomberg gun control agenda." And more are expected.

The ad could have unintended consequences for Gillespie, who secured the nomination in part by courting tea party conservatives but who is now trying to woo more-moderate general-election voters.

Gillespie risks alienating the electorate in vote-rich Northern Virginia who may be turned off by Second Amendment rhetoric, especially after mass shootings at Virginia Tech University in 2007 and a Newtown, Connecticut elementary school in 2012.

Gov. Terry McAuliffe, taking advantage of Virginia's changing political landscape, last fall became the first Democrat in recent memory to win statewide office while strongly supporting gun restrictions. Yet the NRA is just as sure of its winning strategy as Democrats have been of theirs — evidence that both sides are testing what messages will work in an evolving swing state.

One side of the NRA mailer pictures the former New York mayor and President Barack Obama and the warning "Restricting your Second Amendment right is Obama's unfinished business!"

On the flip side, a smiling Gillespie appears alongside his pledge to "strongly oppose and fight against" Obama's "anti-gun nominees for the U.S. Supreme Court," a U.N. gun ban treaty, any bans on guns and ammunition, a federal gun registration database and government approval for gun sales among friends and family.

The NRA's Institute for Legislative Action, which produced the ad without coordinating with Gillespie's campaign, said the message works no matter where voters live. NRA-ILA spokesman Andrew Arulanandam confirmed that the mailer was sent to all geographic regions of the state. He declined to put a price tag on the effort.

"The Second Amendment is a fundamental constitutional right, and a fundamental constitutional right is never a liability whether it's in Northern Virginia or anywhere else in the country," he said.

Recent polling results don't necessarily support that position. According to a Washington Post poll conducted in Virginia last year, central and western Virginians are the most receptive to the NRA's message, with nearly half of voters there saying it's more important to protect the right to own guns than to enact laws to limit gun violence.

But among those who live in the Washington suburbs and Hampton Roads, slightly more than a quarter of voters said protecting gun rights was more important than violence prevention. Virginians from these regions favored new gun restrictions by a 2-to-1 margin.

State Del. Scott Surovell, D-Fairfax, who serves on the House of Delegates' Militia, Police and Public Safety Committee, said the divide between urban and suburban areas and rural Virginia is clear on gun issues, beginning with the trauma of the Washington area sniper shootings in 2002.

"In this partisan environment, people are trying to jack up their base," he said. "The NRA — if that's what they're doing here — they're sure not going to get any moderate or crossover voters excited about their candidate when they talk about opposing reasonable gun-safety laws."

But Philip Van Cleave, president of the Virginia Citizens Defense League, said the opposite is true.

"It's definitely becoming a hotter-button issue in the state," he said. "A lot of [politicians] are trying to steer clear of talking about gun control. It can backfire on them. Gun ownership is on the rise in Virginia as it is across the nation."

Van Cleave cited the U.S. Senate's inability to muster enough votes for gun control even after the parents of the children killed in Newtown lobbied lawmakers.

Gillespie's website makes only brief mention of his gun policies, and his campaign issued one sentence in response to questions about his platform.

"Ed would stand up for our 2nd Amendment individual rights in the U.S. Senate, and he appreciates the strong support he has from Sportsmen and supporters of the 2nd Amendment," campaign spokesman Paul Logan said in a statement.

Warner's campaign declined to comment on the NRA mailings or his view on guns. As a former governor seeking a second term in the Senate, Warner has a complicated relationship with gun issues.

When Warner ran for governor in 2001, the NRA sponsored a table at the state Democrats' Jefferson-Jackson Dinner, Surovell recalled. When he ran for Senate in 2008, the NRA gave him an A — a grade the group says has expired; new rankings will come out soon.

After the Newtown shooting, Warner declared his support for some gun-control measures and said: "There's got to be a way to put reasonable restrictions, particularly as we look at assault weapons, as we look at these fast clips of ammunition."

Yet four months later, his votes tell a different story. He voted against bans of high-profile assault weapons and high-capacity magazines, and he supported efforts to protect gun owner privacy and grant rights to carry concealed weapons across state lines.

He did, however, vote for an unsuccessful compromise that would have expanded background checks for firearms purchases. (Gillespie's campaign said he would have voted the same as Warner on each issue except expanding background checks, which the Republican opposes.)

While Warner has walked a sometimes-awkward line, McAuliffe has capitalized on Virginians' changing point of view by embracing calls for tougher gun restrictions. Bloomberg's Independence USA political action committee gave McAuliffe's campaign $1.75 million for ads in the final days of the governor's race, according to data provided by the nonpartisan Virginia Public Access Project.

The NRA's Arulanandam said McAuliffe's lead over Republican gubernatorial candidate Ken Cuccinelli II began to erode when those ads hit the airwaves — although Cuccinelli said the close race came down to the Affordable Care Act, not gun control.

Either way, McAuliffe sought to shore up his base quickly after taking office. He tried to amend a GOP-backed handgun bill so that Virginians who stored guns in their cars had to do so in "locked" containers. But after state House Republicans rejected his amendment, he vetoed the bill.

The debate over the most minute details in gun legislation shows how important voters on both sides of the issue are to politicians in Virginia and around the country.

The NRA began its campaign attacking Bloomberg with a $500,000 TV ad buy for spots airing in several states. It also plans digital ads in Colorado, Iowa, Louisiana, Nevada, Kentucky, North Carolina and Georgia.

Gillespie remains behind Warner by double digits in recent polls, but the NRA is paying attention to Virginia. Asked why other NRA priorities such as prosecuting criminals and fixing the national's mental health system were not mentioned on the Gillespie ad, Arulanandam said: "Who says that's going to be our only mailer?"

Washington Post staffers Scott Clement and Peyton Craighill contributed to this report.

Posted to: Elections News Politics U.S. Senate Elections Virginia

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That issue alone is sufficient reason for me...

to vote against Gillespie.

Brilliant move

Brilliant move by the NRA. Sure, it won't win convince anti-gun folks, but that's virtually nobody but dogmatic liberals who were voting straight Democratic. McCauliffe was in double-digits over Cuccinelli before the final debate at Tech when McCauliffe came out against the NRA. Polls consistently show gun rights is winning with moderates who tend to be more for personal rights. The individual rights for abortion, free speech, gay rights, cannabis, and guns are all winning with moderates in polls now. People tend not to vote their rights away. This is the biggest winning issue for conservatives and it just might make it a race again.

The NRA is an arm of the Republican Party,

and an agent not of gun owners but of weapons manufacturers.

The sane reasonable gun owners need to speak up against the radical and dangerous NRA.

Nice use of 'trigger' words...

But there is no substance to the "sane, reasonable" vs. "radical, dangerous" other than the label. Same as any partisan vs a group they don't agree with and the NRA makes a good boogeyman. In reality, their power only comes from voting citizens and the NRA funds more gun safety courses than all Gun Control groups combined. I agree with you in that it is very sad that the big donors of the Democratic party have pushed out pro-gun Democrats because that's what Mark Warner use to claim to be until he was elected to the senate. In fact, much like medical Cannabis, if you want somebody to support it, teach them more about it. If you look at the issues, the NRA is reasonable. It's the political tactics, most anti-gunners envy or emulate.


You say "In reality, their power only comes from voting citizens and the NRA funds more gun safety courses than all Gun Control groups combined."
What you DON'T say is how many politicians are funded in part by the NRA.

Political donations

A sub-branch of the NRA is the NRA-ILA which manages political endorsements, donations, etc. if there are stats As to how much the NRA in total gives to politicians I don't know. But that's funded by people giving specifically for that purpose. However, I suspect that if you did not vote for a candidate because they received a donation from an outside group including a gun control group, labor union, teacher's union, big pharm, animal or environmental activist, etc. you wouldn't have anybody to vote for. Gun Control groups funded by Bloomberg have committed way more to this election than the NRA-ILA has available. I would suggest reading about the donations in the recent Milwaukee Sheriff's Dem primary.

Two Anti-Liberty Candidates

So, would Mr. Gillespie support the 2nd Amend to a greater extent than Mr. Warner?

I don't know. After all, Mr. Gillespie is very similar to the former senator from the great state of Virginia known as George Allen. Likewise, we know that Mr. Allen voted with Mr. Clinton's anti-freedom coalition to pass anti-2nd Amend legislation.

The fact of the matter is that Gillespie and Warner hold identical views on many issues. Both support the same monetary policy, the same foreign policy, the NSA police state, and endless wars. Finally, they are both bought and paid for by big business and both support expanding government, while shrinking liberty.

Looks like a toss-up to me...

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